Have you ever read a website, watched a commercial spot, or spoke with a salesman, and caught yourself enjoying it? We know this is rare, but not because it is hard to do. Many companies don't do this because after years of bad marketing, most of us have forgotten the things that build brands, create superb marketing, and close deals.
First, the best brands and marketing campaigns are built on respect and candor. Many marketing campaigns claim to be transparent, to build trust, but these only hint to the deeper principles of respect and candor.
Second—SEO, analytics, social media, design, video, and a seemingly endless list of things that marketers tout as magic pills for business are just tools. Tools that enable marketing, but must be used in a craftsman's hand.
We are marketers. We are Craftsmen.
Promise ,Targeting, and Identity
Marketing & Brand Guides
Logo, Visuals, and Voice
Goal, Message, and Channels
Copywriting, Media, and Testing
Design, Audio, and Video
Sales and Business Development
Prospecting, Sales, and Negotiation.